Bloggeraz » Seo

Google Sandbox

raymond — Sun, 12 Oct 2008 04:18:29 +0000

Regardless of whether you believe that there actually is a ‘Google Sandbox’ or not, you should keep in mind the fact that Google establishes quality (of your site or web page) using time-based indicators. Now these indicators could be related to the site’s link profile (link age), the site itself (domain age) or maybe some other factors as well. The reality is that no one can pretend to know exactly what factors Google uses or how it uses them.

Google uses time-based indicators to establish trust in a website. The best way to take advantage of these is to continue your regular link building practices but get the ‘best’ links as early as possible, and to factor time into your ranking expectations. Whereas you can rank for your target terms in a month or two in MSN and in 2 to 4 months in Yahoo, Google can make you wait for as long as an year and in really competitive niches, more than that. Of course, in very competitive niches you also have aggressive competitors to contend with who probably already have a head start on you. Get lots of relevant, authoritative, trustworthy links, and then wait. If you want to take advantage of these time-based indicators, here are a few simple rules:

Go for quality 4-in-1 links (links that are relevant, authoritative, are from trusted sources and from high PageRank web pages / sites).
Start your website today, and start building those links today too. Every day you spend not working on your link building is another day you are wasting in getting top rankings in Google.
Get your best links – the ones that will deliver the most ‘trust’ – first.

How can you benefit from the Google Sandbox?

Site age and link age delivers plenty of trust, so old websites with a good link profile tend to have good rankings in Google in face of young websites with more links. If you have an already-established website and have done some link building in the past, chances are that it will already have passed the ‘trust’ test and will be ‘out’ of the Sandbox.

Established sites have a clear advantage over new websites and Google’s quality factors perpetuate that advantage. The downside is that if your website does not have great link profile and has not passed Google’s quality indicators, you will have to follow the same path as other new websites (although you will still manage to ‘get out’ of the Sandbox quicker).

Do You Think Google PageRank Still Important

raymond — Sat, 11 Oct 2008 04:55:23 +0000

Today SEOs make a point of saying that PageRank (PR) is irrelevant, but that’s a limited worldview and the reality is that not only a lot of link buying and selling is based on PR and ignores the fact that Google still uses PR in its crawling, indexing and ranking processes.

How does PR help you?

A web page needs a certain threshold of PR before it can be crawled – so for your website to be deepcrawled (with Google hitting all your site pages), you need to get some high PR links to your site. Keep in mind that the Page Rank we see in the toolbar is an outdated Page Rank, but it’s the best indication we have.
Although not always true, PR is usually associated with authority websites. High PR links (relevant and in-context, of course) are a good way to build authority links.
With all other factors being the same, a high PR link is more valuable than a low PR link.
PR is a measure of link popularity as well, and considering how Yahoo and MSN give more weight to sheer link popularity, it is a good indicator of how your website can perform in other search engines.

PageRank by itself does not automatically convey high search engine rankings. PR + proper keyword usage does not help either (as it used to once). But PageRank is still an important metric in calculating value of links and plays a (limited) role in ranking search engine results.

For example: to see your website’s Page Rank, you need to download and install Google’s free Page Rank toolbar. For firefox user you can try search status addon to check google PageRank, Alexa rank and Compete ranking or try using SeoQuake firefox addon which allows user to view a large number of Search Engine parameter.

Google vs Yahoo vs MSN

raymond — Fri, 10 Oct 2008 16:56:43 +0000

Ever wanted to know how Yahoo and MSN rank websites as opposed to Google? Here is a quick look:

Google – Based on the model of academic citation, uses relevance, trust and authority to rank websites and is biased towards informational sites that serve as resources (based on backlinks analysis) within their specific industries.

Biased towards informational resources (as opposed to commercial results)
Much more biased towards link-based data than either Yahoo or MSN
Is the best search engine at determining whether a link is a true editorial citation or an artificial link
Prefers natural link growth over time – a site getting many links quickly that are not editorially earned will most likely get the site penalized
Site age matters a lot in establishing trust
Keyword variation is important; heavy keyword densities will trip quality filters and will work against the web page Anchor text variation is important, for the same reason as above
Reciprocal links and site wide links (and especially those link lists in the sidebar (or blogroll) and the site footer) have very little benefits – Google prefers in-text links as they are more likely to indicate editorial citations.
Effective at eliminating duplicate content
Site crawling (and indexing) is determined by a certain threshold of PageRank and link quality
Uses a series of quality filters that simulate a ‘sandbox’ effect for websites – it will normally take your website several months to achieve good rankings in Google, more if it is a competitive niche
Uses a site’s history in search engines as part of its ranking algorithm Google takes time to get top rankings in and its ranking algorithm forces SEOs to adopt new practices that take more than just old-fashioned link building and link-exchange networks (even though those still work).

Yahoo – Based on the model of academic citation, uses relevance, trust and authority to rank websites and is biased towards informational sites that serve as resources (based on backlinks analysis) within their specific industries.

A Yahoo directory listing can do wonders for your site’s rankings in Yahoo search results
Responds much better to sheer link popularity as compared to Google – thus links from non-related sites and reciprocal links (as well as those blogroll links) still work well in Yahoo
Less biased towards links than Google
Gives much more weight to site metadata (such as page titles and descriptions) than Google (even though Title tags are fairly important in Google as well)
Better than MSN but far away from Google in determining link quality – as a result uses site authority more than link type (editorial, paid, reciprocal, link list, etc) itself
Pushes Yahoo Answers heavily in its search results and is constantly looking at ways to include the social side of ranking into its algorithm
Search results in many competitive industries (or those prone to spam) may be manually edited to minimize spam

MSN - New to the search engine race, and not very good at it.

Relatively new to the search engine races
Relies heavily on Microsoft’s dominance of the OS market to push MSN Poor at link analysis
To compensate, they place more weight on on-page factors than either Yahoo or Google
‘Fresh’ links matter a lot – if your site’s backlinks grow consistently, this could help you in MSN
Is quick to index and rank websites
Poor at determining relevance
Favors frequently updated sites

Yahoo Web Analytics

NoNo — Thu, 09 Oct 2008 17:35:43 +0000

Yahoo! Web Analytics is a comprehensive website reporting system to help you reduce marketing costs, encourage visitor retention and increase sales. Yahoo! Web Analytics also maintains historical data so you can go back at any time to review old data for new insight, or compare the present to the past without any changes to your page tags. The best features and benefits you can get when using Yahoo Web Analytics:

Executive Dashboards
Custom Reports
Advanced Campaign Management
Real-Time Segmentation
Live Cost Analysis
Merchandise Reporting
Scenario Analysis
Comparative Reporting
Advanced Path Analysis
Marketing Workflow Management

Yahoo! Web Analytics is a powerful, enterprise-class analytics solution that can serve the most complex and high traffic websites, by adding a simple tracking code to your web pages. With features like drag & drop data filters, custom report wizards, and our segmentation selector, you can easily apply or remove filters to view the performance or characteristics of specific types of products, visitors and web pages.

What does Authority mean

raymond — Thu, 09 Oct 2008 16:51:26 +0000

Authority is a social indicator of how much a particular website or a particular web page is considered the source on a particular topic. Authority measures expertise, and more importantly, the acknowledgement of that expertise within your industry and outside as well. If you run a car accessories website and you have many other car sites linking to yours, it implies (to Google) that your website is considered a somewhat authoritative source on ‘car accessories’. And if you have non-car sites linking to you as well, this will further enhance your ‘authority’ status, although this is tempered by the fact that the opinion of sites within your niche holds a greater value (because they themselves are considered authorities on the subject). Here is a quick list of the types of links that will convey authority to your website – from least useful to the
most:

Site with few backlinks and closely related to your site’s niche.
Site with few backlinks and unrelated to your site’s niche.
Site with many backlinks (some authority) and unrelated to your site’s topic.
Site with many backlinks (some authority) and closely related to your site’s niche.

Authority links are a key part of the link building process hunting such links is an art as much as a science. Individual web pages can also have authority on the same lines as websites do which is why getting links to individual pages of your website (also known as deep linking) is a very important part of the link building process.

Pick keyword on website

Mimi — Wed, 08 Oct 2008 07:05:28 +0000

Target keywords in key places like your domain names, page title tags and file names. That means they are likely to be used as all-important anchor text by other sites when they link to your site.

Domain Names
If your domain name is MyDomainNameKeyword.com then many people who mention you are going to link to you using MyDomainNameKeyword or My Domain Name Keyword as the anchor text.

File Names
Some people link using the full URL as the link anchor text. If your filename is myfilenamekeyword. html then people using the URL to link to your site will give you link anchor text with your keywords in it.

Page Titles
For individual pages, the page title tag acts similarly to the way in which a domain name influences site references. Many people who link tend to reference articles by their official name. If your article is entitled The History of My Keywords then people who see that are likely to link to it with The History of My Keywords as the anchor text.

Logos and Taglines
If Paypal put the word Payment Solutions in their logo many people would link to Paypal using Paypal Payment Solutions as the anchor text. If you think about what you want to rank for before you start creating content or building a site it is much easier to rank for those words.

Google Suggest

Mimi — Wed, 08 Oct 2008 06:29:32 +0000

Keyword suggestion tools like Google Suggest to find new popular keywords. Search engines try to correct misspellings and guide users forward the keywords they think the user intended to search for. This helps shape how users interact with search engines, and drives significant additional traffic to the keywords the search engines recommend.

Google offers something called Google Suggest, which helps auto-complete search queries based on the searchers input. Google Suggest generally highlights highly popular solutions, and guides additional users to those queries. Google also recommends related search queries within the search results for some keywords. Yahoo! offers a search suggest feature which suggests related queries in real-time. Other major search engines, including Microsoft Live and Ask offer alternative keyword suggestions within the search results.

What to do with keyword phrases

Mimi — Sat, 06 Sep 2008 17:36:22 +0000

When you go to the search engine and you search for something, that’s a keyword phrase. A single word is a keyword, a phrase including that keyword is a keyword phrase. You can use one or two popular phrases a few 2 or 3 times on a page in as natural a fashion as possible. And then also incorporate a few of the other related phrases as well. For example you can use keyword phrases into your site to make search engine love.

in sales copy
to name page files
in content
in product descriptions
to name graphics
in page titles
in page headlines

Important thing, do not want to do is to take one or two popular phrases and use them over and over and over again. That’s keyword stuffing that the search engines won’t like. For example if you sell mobile phone and and keyword research for five phrases top the list like this:

mobile phone t
samsung mobile phone
free mobile phone
mobile phone accessories
sony mobile phone

Dont spam the search engines by placing ‘mobile phone’ in your content about ten times then use the same term in the title, header, page title and on the graphics too. Not being foolish, instead, use ‘mobile phone’ a couple of times, then also use ‘mobile phone accessories’ and ‘samsung mobile phone’ as well. If you use a blog or some other content management system, you will give the page a title, this is done with the tag up in the head of your document. You’ll enter ‘Mobile Phone Product Reviews’ like this:</p> <blockquote><p><title>Mobile Phone Product Reviews

Then to incorporate a phrase in your headline to insert a headline font tag at the top of our page above content like this:

Mobile Phone Reviews

Now take a look at any of the graphics you’re going to use on the page. Name them using a keyword phrase. For example mobile-phone.jpg instead of samsungphonepicture.jpg. Then you can also add a descriptive tag that will be read by the search engines and appear when a user rolls their mouse over the graphic. You might do something like this:

Graphic tags are used for more than search engines, they’re used to tell visually challenged users what is on a web page. Software will actually read them the page, including the graphic tags so it is important that the tags be descriptive and useful, not just stuffed with boring phrases.

Start to blogging

Mimi — Mon, 30 Jun 2008 18:23:08 +0000

A weblog is a website that is easily, instantly and frequently adapted by the owner, usually absorption a specific affair or niche. Essentially it’s an burning publishing area for your content. A blog consists of anachronous entries (posts) that highlight advantageous advice accordant to your affair and your opinion, comments and links for reference. You can aswell anticipate of a blog as a ability administration tool. All your posts can be categorized and archived. Pages are spidered by seek engines and are accordingly searchable aural the blog as able-bodied as on a lot of seek engines. Blog is a cheap, fast way to body an online presence, it is an ideal way for entrepreneurs, coaches, consultants and added professionals to authorize their believability and expertise. Since your readers can column comments, you authorize a chat with your admirers and body affinity and trust. The actual attributes of a blog is absolute for the active professional.

They are quick and simple to update. You are creating beginning agreeable frequently (daily is best) that is advantageous to your affairs and barter and admired by seek engines. In adverse to the added academic website, a blog is an breezy area that enables your visitors to get to apperceive you. A business blog can, and should accompaniment your website, ezine and brand. When you actualize a chat with your affairs (visitors, readers), you are establishing your credibility. You body your arrangement and access the acquaintance of your articles and casework in a accidental way. A blog is an capital apparatus in the professionals business toolbox. Combined with a website, an ezine, database administration and ecommerce system, you will accept aggregate you charge to advance and run your business globally and online. Afore you start your blog, you have to anticipate how usefull your blog to your clairvoyant or your customer. Here addition catechism you have to acknowledgment afore you start your blog:

1. Examine the reasons why you want to publish a blog. What are your 3 higher purpose reasons? What is the purpose of your business? What are the 3 business objectives for your blog?

2. Who is your ideal reader? Who are you writing to/for? Who is your ideal client? How do you want your readers to feel when they read your blog? What do you want your readers to DO when they read your blog?

3. How much time do you have to devote to your blog each week?

4. Name your blog. Think in terms of key words. What’s your niche? How does it relate to you business? What is your business brand?

Here another small tips before blogging:

1. Sign up for a free like Blogger.com ( highly recommended for free blog ) or wordpress.com ( Best recommend if you use this script with your own domain and hosting )

2. If you using wordpress, i recommend you register your blog name as a domain name. There are many places to register domains. GoDaddy, exabytes, hostgator, siteground, etc. For me wordpress is the best place if you using with your own domain name and hosting because wordpress have many feature like plugin and theme where you can get free !

3. Start set up your blog.

Choose a template that best suits your style with columns, link colors, sidebar items
Choose colors that complement your website, logo, or matches your company colors
Set up your content categories and lists
If youre an Amazon associate, ebay partnership or other making money program, set this up in your blog.
Enter your Author Profile ( about me ) so readers can learn a little more about you

4. Start to drive traffic to your blog site.

Submit to blog directories and search engines like Google,Yahoo,msn,baidu,etc.
Have a sign-up form on your blog so visitors get updates
Syndicate your blog with RSS feeds
Submit to social bookmarking site every page your blog story to get more visitor and backlink for seo
Make video marketing strategies to promote your blog.
Forum signature
Exchange link
Use adword or ysm to promote your product and blog.
Join social community like mybloglog, blogcatalog, friendster or myspace to make friends.. and friends can visit your blog.

5. Regular writing or posting schedule like 3 times a week is the minimum to start establishing yourself as a serious blogger. There are lots of places to find content if youre short on ideas. Subscribe to other blogs and ezines. Keep your posts short and to the point like 300 to 800 words is a good length. Keep your writing informed and informal.

6. Links to your blog should be prominently displayed everywhere:

Email signature
Web site
Pop-up on web site
Business card
Brochures

7. Read other blogs in your niche and outside of your niche to stay on top of what’s going on in the blogosphere.

I hope this tips is usefull for you to start your first blog..Cheers !!

Amazing tools for blogger

raymond — Sun, 29 Jun 2008 14:03:41 +0000

Video

Free Screen Cast – Record your screen and post your tutorials on their site.
Tipstrs – A place for you to post your tips and tutorials.
Gorilla Spot – Create videos you can distribute with this online video editor.
Tubemogul – Free video submitter. Submits your videos to the 12 top video sharing sites and tracks how much traffic they get.
280 Slides – Share powerpoint presentations online.

Graphics and Design

Magmypic – Turn your pictures into magazine covers with ease.
Sign Builder 2.0 – Create your own Danger and Warning signs for use in your marketing.
Artisteer – Simple WordPress arrangement artist – anon abacus Blogger and web templates.
3D box make – Create 3D boxes with their online image editor.
Flauntr – Free, full featured online photo editor.
Launch Splash – Create a chargeless burst page for a website that you’re ablution soon.
Reshade – Enlarge images with zero quality loss.

Mind Mapping

Bubbl.us – Free mind and process mapping site. I use it to map everything from my products to my daily activities.

Social Networking Sites

Malaysiastory – Allows you to submit your webpages story to make more backlink to your site to increase your pagerank for seo strategies.
Socialgami – Allows you to monitor and update most of your social networking accounts from one spot.
Friendfeed – Pull together all of your friends from numerous social sites and see what they’re doing in one spot.
Helium – Great article site and community. Post articles in their marketplace to get them done and done right!
Gather – Social network of educated people. Post your content and interact with other members.
Palzoo – Social network for paypal users.
Startupping – A community for internet entrepreneurs.

Outsourcing Time Tracking

Paymo – Free online time tracking tool. Don’t pay people for one second more than they actually worked.

Free Chat Room

Chatmaker – Create your own Chat room.

Elevator Pitch?

Vator.tv – What’s your elevator pitch?

Blog & Twitter Tools

Twhirl – Desktop based twitter software makes tweeting easy.
Odiogo – Create a podcast from any RSS feed.
Dipity – Create and share interactive timelines to inject life into your older blog posts and more.
Feedtweeter – Turns any RSS feed into Tweets and Plurks.
Sprout Builder – Create your own widgets for your blog or Facebook to add viral marketing to your arsenal.
Tipit – Create great content and post this button to your site. Allows people to “tip” you.
Ping.fm – Mass social site submission. Includes twitter, plurk, facebook, MySpace and many more.

Social Bookmarking

Social Marker – Semi Automatic social bookmarking tool is easy to use and ensures you actually get your sites submitted.
Mixx – A site where you can post interesting content (including yours).
Plugim – Internet Marketing social bookmarking.
Sphinn – SEO and online marketing bookmarking

Viral Marketing Tool

Free Tell A Friend – Use this viral marketing tool to help your customers spread the word – for free!

Layout Editors

Snap Layout – Easy to use MySpace editor for those that don’t understand code at all.
Cool Chaser – Easy to use MySpace editor with very cool features.

Text 2 Voice

Vozme – Type or copy text into the box and out comes an MP3 in a Man or Woman’s voice!

Help Desk 2.0

Zendesk – Help desk 2.0. Looks like Digg and makes helping customers easy!

Ecommerce

Pikistore – Create an online T-Shirt shop in seconds. Has a built in editor.
Spot Merchant – Web 2.0 style ecommerce stores.

Market Research

Ztail – Resource for finding what something is worth. Market research made easy.
Predictify – Predict the future and make money. Great for research.
Google Website Optimizer – Easy and free split testing by Google.
Competitious – Collaborative competition analysis.
Ask 500 – Ask your question and get answers fast. Great for market research.

Social Deals

Dealque – Social shopping.Verification Service
Been Verified – Increase customer trust by verifying your identity on this site.
Deal Burnr – Web 2.0 deal site – operates like Digg.
Deals Plus – Social deal website.