The concept of Search Engine Optimization (SEO) was created in 1997 with the rapid adoption of the Internet and its most popular search engines. In the early days of SEOs, webmasters keywords included in the meta-tags of each HTML page he writes for the Internet search engines to index and rank. Over time, webmasters have discovered they could artificially increase the ranking of a page by inserting keywords irrelevant still popular in the meta-tags. This abuse forced the search engine companies to adopt new ways of categorizing and indexing of web pages and reduce dependence on the meta-tags inserted into Web pages. Most modern search engine now scan, index and classify web pages automatically with automated crawlers sophisticated algorithms. The search engine do not disclose their algorithms in an attempt to curb artificially high page rankings. In order to classify the very popular in most search engines today, webmasters must develop content that incorporates some SEO techniques to take advantage of these new methods of classification of the page.

Keywords are the most important aspect of the SEO page for the Internet. So, before writing a single word content, it is extremely important to develop a list of keywords that potential readers will use to find the web page. The keyword lists on a variety of subjects are easy to find online. However, the keywords on the basis of reflection on the issue of the written content can be equally effective. The importance of selecting keywords is essential for the production of high-ranking web pages and should not be overlooked. The prominence, order, and density of keywords on the Internet are vitally important in the way search engines rank and ultimately the index of Web pages. The title of the web page is the most important attribute of the web page and therefore should include one or more keywords. Depending on the importance of using keywords are headers or words in bold content. Finally, the density of keywords in the text should generally be in the range of five to twenty percent, depending on the subject matter. The pages containing keywords, which are located near each other also tend to rank higher. The next most important factor affecting the ranking of the page is the use of hyper-links within a Web page. The links must be commensurate with the content and care must be taken to choose relevant keywords to describe the relationship. The actual duration of the hyperlink and filename may also have an impact on the relevance of the link to the Web page.

It is obvious that the dead links should not be used, but often overlooked is the need to return to Web pages after a certain time has elapsed to ensure the links still in their original location. Also essential that the use of keywords and links are there penalties for the use of “bad” keywords and links. Any vile insults or ethnic, language will certainly have a negative effect on the top ranking. The practice of “keyword stuffing” should be avoided in most search engines, keyword can detect when the density exceeds a certain threshold for a particular topic. Any link to inappropriate content and the excessive use of crosslinking as severely downgrade the top ranking. In trying to maximize the amount of traffic on a Web page, the importance of a web page in the ranking of the top Internet search engines can not be overemphasized. Although there are many SEO techniques to help rank of a page on the content of the page is certainly easier to control. Through the selection and placement of keywords and links in the development of content, a webmaster can create constantly highranking Web pages. It is also important to avoid the pitfalls of keywords and hyperlink to minimize the use of penalties assessed by most modern complex algorithms of search engines on the Internet.