Pick keyword on website

Target keywords in key places like your domain names, page title tags and file names. That means they are likely to be used as all-important anchor text by other sites when they link to your site.

Domain Names
If your domain name is MyDomainNameKeyword.com then many people who mention you are going to link to you using MyDomainNameKeyword or My Domain Name Keyword as the anchor text.

File Names
Some people link using the full URL as the link anchor text. If your filename is myfilenamekeyword. html then people using the URL to link to your site will give you link anchor text with your keywords in it.

Page Titles
For individual pages, the page title tag acts similarly to the way in which a domain name influences site references. Many people who link tend to reference articles by their official name. If your article is entitled The History of My Keywords then people who see that are likely to link to it with The History of My Keywords as the anchor text.

Logos and Taglines
If Paypal put the word Payment Solutions in their logo many people would link to Paypal using Paypal Payment Solutions as the anchor text. If you think about what you want to rank for before you start creating content or building a site it is much easier to rank for those words.