What to do with keyword phrases
ORWhen you go to the search engine and you search for something, that’s a keyword phrase. A single word is a keyword, a phrase including that keyword is a keyword phrase. You can use one or two popular phrases a few 2 or 3 times on a page in as natural a fashion as possible. And then also incorporate a few of the other related phrases as well. For example you can use keyword phrases into your site to make search engine love.
- in sales copy
- to name page files
- in content
- in product descriptions
- to name graphics
- in page titles
- in page headlines
Important thing, do not want to do is to take one or two popular phrases and use them over and over and over again. That’s keyword stuffing that the search engines won’t like. For example if you sell mobile phone and and keyword research for five phrases top the list like this:
- mobile phone t
- samsung mobile phone
- free mobile phone
- mobile phone accessories
- sony mobile phone
Dont spam the search engines by placing ‘mobile phone’ in your content about ten times then use the same term in the title, header, page title and on the graphics too. Not being foolish, instead, use ‘mobile phone’ a couple of times, then also use ‘mobile phone accessories’ and ‘samsung mobile phone’ as well. If you use a blog or some other content management system, you will give the page a title, this is done with the <title> tag up in the head of your document. You’ll enter ‘Mobile Phone Product Reviews’ like this:
<title>Mobile Phone Product Reviews</title>
Then to incorporate a phrase in your headline to insert a headline font tag at the top of our page above content like this:
<h2>Mobile Phone Reviews</h2>
Now take a look at any of the graphics you’re going to use on the page. Name them using a keyword phrase. For example mobile-phone.jpg instead of samsungphonepicture.jpg. Then you can also add a descriptive tag that will be read by the search engines and appear when a user rolls their mouse over the graphic. You might do something like this:
<img src=”/mobile-phone.jpg” alt=”Cheap mobile phone price from mymobile store”>
Graphic tags are used for more than search engines, they’re used to tell visually challenged users what is on a web page. Software will actually read them the page, including the graphic tags so it is important that the tags be descriptive and useful, not just stuffed with boring phrases.
